Shoulder Season, Exceptional Incentives
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Discover why shoulder season is the ideal time for luxury incentive travel. From the English countryside to Marbella, Venice and Palm Beach, explore six exceptional destinations where exclusive experiences, authentic local connections and bespoke itineraries come together to reward, inspire, and celebrate success.
Shoulder Season, Exceptional Incentives
The most memorable incentive journeys are rarely defined by the busiest months of the year. Shoulder season offers something increasingly valuable: greater privacy, easier access to sought-after experiences and the freedom to explore destinations at a more relaxed pace.
Across Iconic Hotels & Resorts, our collection spans the English countryside, the Cotswolds, the New Forest, Marbella, Venice and Palm Beach, each offering its own distinctive setting for rewarding teams, strengthening client relationships and celebrating success.
From private boating and vineyard tours to cultural workshops, wellness retreats and exclusive dining experiences, every itinerary is thoughtfully tailored around your objectives, creating incentive programmes that feel personal, authentic and impossible to replicate. Discover six destinations where shoulder season reveals the very best of luxury incentive travel.
Cliveden House, Berkshire
For lovers of grand estates, timeless British tradition and unforgettable countryside pursuits.
Few destinations capture the grandeur of the English countryside quite like Cliveden House. Set within 376 acres of National Trust woodland and formal gardens overlooking the River Thames, this historic estate offers an inspiring setting for shoulder season incentives. Cooler temperatures make outdoor pursuits particularly enjoyable, while the quieter months allow groups to experience the estate with greater privacy and flexibility. Whether rewarding top performers or strengthening client relationships, Cliveden House combines iconic surroundings, impeccable hospitality and quintessentially British experiences to create incentive programmes that feel both exclusive and unforgettable.
Curated Experiences
- Private Boating on the River Thames
Step aboard one of Cliveden's elegant private boats and cruise the River Thames, taking in the estate from a unique perspective while enjoying Champagne or refreshments along one of England's most iconic waterways.
- Falconry Experiences
Work alongside expert falconers to discover the centuries-old art of birds of prey. Guests have the opportunity to handle magnificent hawks and owls while learning about their history, behaviour and training.
- Country Pursuits
Experience traditional country sports through activities such as archery, axe throwing and gun dog demonstrations, offering engaging team experiences within the estate's spectacular surroundings.
- Clay Pigeon Shooting
Hosted by experienced instructors, this classic countryside pursuit encourages friendly competition while introducing guests to one of Britain's most celebrated sporting traditions.
- Champagne Picnics
Enjoy a beautifully curated picnic within the National Trust gardens, accompanied by Champagne and seasonal produce, providing an elegant way to celebrate success surrounded by exceptional scenery.
- Hidden Quest Challenge
Explore the estate through an interactive treasure hunt designed to encourage collaboration, problem-solving and discovery while revealing Cliveden's fascinating history and magnificent gardens.
Chewton Glen, Hampshire
For teams seeking wellbeing, nature and meaningful moments beyond the boardroom.
Nestled between the New Forest and the Solent coastline, Chewton Glen offers a refreshing alternative for incentive travel during shoulder season. Crisp woodland walks, peaceful coastal scenery and expansive grounds create an environment where teams can disconnect from routine and reconnect through shared experiences. Combining award-winning wellness facilities with outdoor adventures, exceptional dining and one-of-a-kind Treehouses, the hotel delivers incentive programmes that balance relaxation, discovery and genuine moments of connection.
Curated Experiences
- Treehouse Dining
Enjoy an unforgettable dining experience among the treetops, where contemporary British cuisine is served in one of Chewton Glen's iconic Treehouses overlooking the surrounding woodland.
- Forest Treasure Hunt
Explore the New Forest through an interactive challenge designed to encourage teamwork, navigation and problem-solving while discovering one of southern England's most beautiful natural landscapes.
- Falconry Demonstrations
Meet experienced falconers and discover the remarkable relationship between handler and bird through engaging demonstrations featuring majestic birds of prey.
- Cookery Masterclasses
Work alongside expert chefs to prepare seasonal dishes using exceptional local ingredients before enjoying the results together in a relaxed and sociable setting.
- Wellness & Spa Experiences
From restorative treatments and hydrotherapy to yoga and wellness sessions, guests can unwind within one of the UK's most celebrated luxury spas, creating a rewarding balance to active itineraries.
- Coastal Walks & Nature Experiences
Discover the dramatic coastline and neighbouring New Forest through guided walks that showcase the region's diverse landscapes, wildlife and spectacular seasonal scenery.
The Lygon Arms, Cotswolds
For those drawn to quintessential villages, artisan traditions and the charm of the English countryside.
For centuries, travellers have gathered at The Lygon Arms in the heart of Broadway, one of the Cotswolds' most picturesque villages. Shoulder season brings quieter lanes, colourful landscapes and a more authentic pace of life, making it an ideal backdrop for incentive travel. From traditional country pursuits to artisan food experiences and vineyard visits, every activity celebrates the character of the region while encouraging meaningful connections. Rich in history yet effortlessly welcoming, The Lygon Arms offers incentive programmes that feel distinctly British and genuinely memorable.
Curated Experiences
- Clay Pigeon Shooting
Set against the beautiful Cotswold countryside, this classic sporting activity offers expert instruction, friendly competition and an unforgettable introduction to one of Britain's enduring country traditions.
- Artisan Food Experiences
Meet local producers and discover the flavours of the Cotswolds through carefully curated tastings celebrating regional cheeses, charcuterie, preserves and seasonal specialities.
- Cotswold Vineyard Tours
Visit award-winning vineyards to learn about English winemaking before enjoying guided tastings in beautiful rural surroundings, offering a refined alternative to traditional team activities.
- Classic Countryside Drives
Explore the rolling hills and honey-coloured villages of the Cotswolds in a carefully curated driving experience, discovering hidden gems beyond the well-trodden tourist routes.
- Craft Workshops
Take part in hands-on workshops led by local artisans, celebrating traditional craftsmanship through experiences inspired by the region's rich creative heritage.
- Guided Village Discovery
Wander through historic market towns and picturesque villages with knowledgeable local guides, uncovering centuries of history, architecture and stories that define the timeless appeal of the Cotswolds.
Gran Marbella Resort & Beach Club, Marbella
For Mediterranean sunshine, Andalusian culture and effortless outdoor living.
With over 320 days of sunshine each year, Marbella is one of Europe's most compelling destinations for shoulder season incentive travel. Milder temperatures create ideal conditions for outdoor experiences, from exploring Andalusia's rich cultural heritage to enjoying the Mediterranean by sea. Located on Marbella's Golden Mile, Gran Marbella Resort & Beach Club combines contemporary luxury with authentic local experiences, allowing every incentive programme to blend relaxation, adventure and exceptional gastronomy in a destination that continues to shine long after peak season has ended.
Curated Experiences
- Private Yacht Charter
Set sail along the Costa del Sol aboard a private yacht, discovering hidden coves, dramatic coastal scenery and the Mediterranean from an entirely different perspective, with bespoke catering available on board.
- Championship Golf
Play some of southern Europe's most celebrated golf courses, where year-round sunshine and beautifully maintained fairways make Marbella one of the continent's premier golfing destinations.
- Andalusian Wine Tasting
Explore the flavours of southern Spain through guided tastings showcasing regional wines paired with local delicacies, celebrating the rich culinary traditions of Andalusia.
- Discover Ronda
Visit one of Andalusia's most remarkable historic towns, renowned for its dramatic clifftop setting, iconic bridge, traditional architecture and authentic Spanish character.
- Caminito del Rey Adventure
Experience one of Spain's most spectacular walking routes, following elevated pathways through dramatic limestone gorges and breathtaking natural landscapes with expert local guides.
- Sunset at AMÙ Beach Club
Conclude the day with cocktails, exceptional cuisine and live entertainment overlooking the Mediterranean, creating a relaxed yet sophisticated setting for team celebrations and networking.
Hotel Excelsior Venice Lido, Venice
For exclusive access to Venice's timeless artistry, hidden traditions and iconic waterways.
Few destinations reward shoulder season quite like Venice. As the city's pace slows, its canals, palaces and hidden streets become more intimate, offering exclusive access to experiences rarely enjoyed during the busiest months. Located on the tranquil Lido, Hotel Excelsior Venice Lido provides a refined base from which to discover Venice's remarkable artistic and cultural heritage. Whether exploring centuries-old craftsmanship, cruising the lagoon or enjoying privileged access to iconic landmarks, every experience reveals a more authentic side of one of the world's most extraordinary cities.
Curated Experiences
- Private Lagoon Cruises
Discover Venice from the water aboard a private boat, exploring the city's famous canals alongside the quieter islands of the Venetian Lagoon while enjoying bespoke commentary and refreshments.
- Venetian Carnival Mask Workshop
Create a traditional Carnival mask under the guidance of local artisans, learning about one of Venice's most enduring cultural traditions through an engaging hands-on experience.
- Heritage Shoemaking Experience
Meet master craftsmen preserving Venice's historic shoemaking tradition and gain an insight into techniques that have defined the city's luxury artisanship for generations.
- Exclusive After-Hours Cultural Visits
Enjoy privileged evening access to some of Venice's most celebrated cultural landmarks, experiencing world-famous treasures in an atmosphere of remarkable tranquillity.
- Private Palace Dining
Host an unforgettable dinner within one of Venice's historic palaces, combining exceptional Italian cuisine with magnificent surroundings rarely experienced by the public.
- Lido Beach Experiences
From beach games and wellness sessions to relaxed seaside aperitivi, the Lido offers a refreshing contrast to Venice's historic centre while remaining just moments away by boat.
Palm House, Palm Beach
For oceanfront elegance, coastal adventure and the effortless glamour of Palm Beach.
Palm Beach offers an effortless blend of oceanfront relaxation, refined lifestyle and vibrant cultural experiences, making it an exceptional destination for shoulder season incentives. Pleasant temperatures encourage groups to spend more time outdoors, whether on the water, the golf course or exploring the island's celebrated shopping and dining scene. As Palm Beach's newest luxury boutique hotel, Palm House provides a stylish retreat where bespoke experiences, personalised service and Florida's distinctive coastal charm come together to create memorable incentive programmes.
Curated Experiences
- Private Catamaran Cruises
Explore the crystal-clear waters of Palm Beach aboard a private catamaran, with opportunities for swimming, sunset receptions and tailored catering throughout the voyage.
- Championship Golf
Play some of Florida's most prestigious golf courses, offering immaculate fairways, outstanding facilities and year-round playing conditions suited to every level of golfer.
- Worth Avenue Shopping Experience
Discover one of America's most iconic luxury shopping destinations through a curated experience featuring renowned fashion houses, independent boutiques and celebrated galleries.
- Wellness by the Ocean
Begin the day with beachfront yoga or guided wellness sessions before enjoying spa treatments designed to restore, relax and inspire throughout your stay.
- Everglades Adventure
Experience Florida's remarkable natural landscapes on a guided Everglades excursion, discovering unique wildlife and ecosystems aboard an exhilarating airboat adventure.
- Private Waterfront Celebrations
Conclude your programme with an elegant evening overlooking the Atlantic, where bespoke dining, cocktails and live entertainment create an unforgettable finale beneath the Florida sky.